| Enriching Lives What we do and how we do it can have an important impact on the communities in which we operate
EABL wants to be able to contribute actively to the environment in which we function across the region of East Africa, and play a leadership role in helping others help themselves. Our long-term goal is that our communities should view us as a company, not only to invest in, but also to believe in!
EABL believes that community investments are an important component of corporate citizenship, which we view as a core business activity. We recognise that communities around us have a wide range of unsatisfied needs and although we cannot tackle all the problems that they face, we wish to make our contribution to their efforts. In terms of support, EABL’s policy is to focus on areas that our business has the greatest impact and where our efforts can have the greatest impact.
Community support is given through the EABL Foundation whose primary focus is to govern the Group’s corporate citizenship investments through a commitment of 1% of EABL’s post tax profits every year.
The EABL Foundation commits its resources to a relatively small number of projects concentrating on key themes and working in partnership with others. Our activities thus fall into the following focus areas chosen to reflect where EABL’s businesses have the greatest impact and where we can make the most difference.
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