East African Breweries Limited - EABL History
top flash swirl
Inner BG Image
Inner Overlay Image
1922
  • Kenya Breweries Ltd is formally incorporated as a private company and the first beer is brewed on 14th December. The first batch delivered to the Stanley Hotel where it was opened to a mixed reaction.

 

1923
  • First annual general meeting of the company is held.
  • George Hurst, company founder, is killed in an elephant hunting accident. In his memory, his brother Charles decided to name the first beer brewed ‘TUSKER’.

 

1924
  • Ruaraka brewery gets a power line raising production to 20,000 gallons a month.
  • Pasteurization plant installed assuring the future success of the company.
  • The Kenya Agricultural Society allows Kenya Breweries to display TUSKER Lager posters at the outdoor event with the beer retailing at 50 cents a glass. As a result Kenya breweries went on to win a first prize for its products at the event.

 

1925
  • TUSKER Lager goes into the advertising world; posters, newspaper advertisements and cinema slides.

 

1926
  • First dividend of 12.5% is declared at the first annual general meeting, the first clear sign of the company’s success.
  • Kenya Breweries donates £10 to Kenya’s first ever national charity fund bringing together the brewers and consumers.

 

1929
  • Kenya Breweries board decides to start using malted barley in the production process instead of imported malt extracts significantly improving TUSKER’s appearance and flavour. This move saved the company at least £780per year.

 

1930
  • First lager beer launched which was to set the pattern for the future
1931
  • First Bonus share issued.
  • EABL becomes the official sponsor of the Jockey Club of Kenya’s Merchant’s Prise’ event to the tune of Ksh.42. In return the company’s name appeared on all the race cards.

 

1934
  • Kenya Breweries becomes a public company owing to the increased number of shareholders that approached the limit allowed for a public company.

 

1935
  • KBL acquires Tanganyika Breweries. The idea was originally mooted in 1932 after which Tanganyika breweries Limited was established as a private company.

 

1936
  • KBL and Tanganyika Breweries Limited merged leading to the change of name to East African Breweries Limited (EABL).
  • Construction of the Maltings plant at Ruaraka to manufacture malt from local barley commences. Completed the following year, the unit proved a failure because of the unconducive climate in Nairobi.

 

1937
  • The company’s first competitor in the form of Taylor’s Brewery opens in Nairobi. The brewery was run by the company’s General Manager Mark Taylor who retired to start his own.

 

1938
  • EABL wins the first brewing prize in international an competition – ‘the Brewers’ exhibition’ in London, beating 22 other entries.

 

1940
  • War years make heavy demands on beer supply, and consumption increases dramatically as more soldiers come into the Kenya Colony.

 

1942
  • KBL holds the first national wide barley competition to encourage farmers to grow suitable barley. This came after importing barley and producing quality malt from the locally grown barley both proved impossible. The event turned annual marking the beginning of a new crop that befitted hundreds of farmers and made the company independent of overseas supplies.

 

1952
  • Mombasa brewery officially opens on 8th February by the colonial Governor of Kenya Sir Evelyn Baring. Initially, HRH Price Philip was meant to preside over the event, but was forced to travel back to England following the death of King George VI, father to Philip’s wife HRH Queen Elizabeth during their stay at the Treetops hotel in Nyeri.
  • Construction of the Maltings plant in Industrial area, Nairobi commences. The plant was fompleted the following year at a cost of £500,000.

 

1954
  • KBL is listed in the Nairobi Stock Exchange.

 

1958
  • KBL invests in its first vehicle transportation system. The fleet was so organised rising to become one of the best in East Africa in the coming years.

 

1959
  • EABL acquires financial holding in Uganda Breweries giving it a controlling hand in the brewing industry in East Africa.
  • Allsopps Pilsner Lager is launched.
  • The first Employee profit sharing scheme is introduced
  • Dar Es Salaam breweries is transferred from East African Breweries to the newly formed Tanganyika Breweries Ltd and started operating as a separate entity in Tanzania.
1960
  • First Africans Messrs. J M Muchura and J Thuo appointed to the EABL board of directors.

 

1962
  • Merger completed with Allsopps (East Africa) Ltd as EABL becomes a holding company and Kenya Breweries is re-established as the major trading company in the group, with controlling trading assets and liabilities for units in Nairobi and Mombasa.
  • EABL makes a shares offer to employees.

 

1964
  • Equity interest is acquired in Kilimanjaro Brewery in Tanzania.

 

1965
  • Guinness East Africa Limited incorporated in Kenya.
  • The board approved modernisation and expansion of the Tusker Plant in Ruaraka increasing production capacity by over 110,000 cases per month.

 

1966
  • Charles Hurst, Kenya Breweries founder dies in England.

 

1969
  • KBL acquires City Brewery in Nairobi to save it from winding up. KBL brands debuted recording huge wins in the 7th World Beer Competition Monde Selection at Nurnberg. Pilsner and Coast Lager won gold emdals with White Cap winning a silver.

 

1970
  • President Jomo Kenyatta lays the foundation stone of the company’s new headquarters at Ruaraka and launches a multi-million pound five-year expansion programme.
  • Wooden beer cases are replaced by more durable plastic cases

 

1971
  • TUSKER FC wins the Madaraka Cup, Guinness Cup and Nairobi Football League Cup two years in a row.

 

1972
  • EABL completes the largest public issue in Kenya’s history offering 3 million ordinary shares at a price of Ksh.18 each raising the number of shareholders to more than 23,000. The public share issue was oversubscribed by over 500,000 shares.
  • KBL hosts a sports festival to aid Olympic entrants raising well over £1,000 which was handed over to the Kenya Olympic Association.

 

1973
  • EABL celebrates 50 years Golden Jubilee with the opening of the new headquarters by His Excellency, Daniel Arap Moi - Vice President of Kenya. One the same day, celebrations to mark the occasion were held at all plants and depots throughout the country.

 

1982
  • Kisumu brewery is commissioned.

 

1984
  • Guinness Stout Award is discontinued from the Kenyan market.

 

1985
  • Construction work on Central Glass Industries begins. The plant went on to produce its first bottle in 1987.

 

1986
  • KBL signs an agreement with a major United States beer distributor to begin distributing their products in the US.

 

1987
  • Guinness Stout Award is re-introduced in the Kenyan market.

 

1988
  • The name East African Breweries is dropped and the company reverts to its old name Kenya Breweries Ltd.
  • A new trimmer Board of Directors team comes on board.

 

1992
  • Whitecap Export is phased out from the market.
  • 70th Anniversary Celebrations are held.
  • Kenya Breweries launches Kenbrew, a high quality gravity beer.

 

1995
  • Tusker Malt lager, until then only sold in the export market, makes a comeback to Kenya.

 

1996
  • The company brews Citizen, the first beer brewed from 100% non-malted barley.

 

1997
  • KBL installs an ultra modern state of the art bottling line at Tusker Brewery.
  • Citizen Special lager is launched.
  • KBL celebrates its 75th Anniversary.

 

2000
  • Kenya Maltings Limited is incorporated as a separate company in the Group
  • EABL is named 'The Most Respected Company in the East African Region' in a survey conducted by PricewaterhouseCoopers & the Nation Media Group

 

2001
  • EABL is named 'The Most Respected Company in the East African Region' for the second year running.
  • Ms. Wanjiku Mugane, aged 38, is appointed the first woman to the EABL Board of Directors
  • The Shared Services Centre is set up to provide controlled data for accounting, human resource, procurement and production under a single roof further increasing the Group's overall efficiency and effectiveness.

 

2002
  • EABL signs license agreements with South African Breweries International and agree terms for share exchanges in Kenya Breweries Limited and Tanzania Breweries Ltd. In the agreement SAB closes its brewing operation (Castle Breweries Kenya Limited) in Thika, Kenya and retains its investment in Kenya by taking a 20% shareholding in Kenya Breweries, while EABL closes its Kibo Brewery in Moshi Tanzania and retains its investment in that country by acquiring a 20% shareholding in Tanzania Breweries Limited.
  • EABL shareholders authorize EABL to purchase the entire issued ordinary share capital of International Distillers Uganda Limited from Selviac Nederland B.V. at a cost of Ksh.300 million payable in cash. Additionally they also gave approval for the purchase of 46.32% of the issued ordinary share capital from KWA Holdings EA Limited and First Chartered.

 

2003
  • KBL introduces a new lager brand by the name Senator, a brand birthed out of innovation and consumer insight.
  • The company unveils a new stylish bottle for one of its premium brands 'Guinness'.

 

2004
  • EABL voted 'East Africa's Most Respected Company' for the fifth year running.

 

2005
  • EABL becomes the first company in East Africa to reach US$1 Billion in value. The company cross-lists on the Dar-Es-Salaam Stock Exchange.
  • The EABL Foundation is launched aimed at enriching the lives of poor and excluded people in East Africa.

 

2006
  • The KBL Tusker plant in Ruaraka, acquires four new beer fermentation and storage vessels, with a combined capacity of 1.6 Million litres and installs a new, state-of-the-art keg line. The new equipment cost well over Kshs.2.1 billion.

 

2007
  • KBL successfully launches Alvaro, the company’s first non-alcoholic natural malt drink and records consumption of over eight Million bottles within the first three months following the launch. Alvaro generated positive consumer response at both trade and consumer levels to quickly become the drink of choice for consumers of non-alcoholic drinks.

 

2008
  • EABL launches the Green Goals 2010 initiative; an ambitious environmental program dubbed focused on reducing the company’s carbon footprint significantly in the next two years. The program involved reduction of energy usage at the plant to prevent pollution, minimize the environmental impact of all products and operations.

 

2009
  • Seni Adetu takes over from Gerald Mahinda as the new EABL Group MD. Mr. Mahinda leaves EABL after successfully leading the company for ten years to join Brandhouse, South Africa as the MD.

 

2010
  • EABL successfully acquires substantial interest in Tanzania’s Serengeti Breweries Limited (SBL) making EABL free to complete the acquisition and the last few remaining conditions. SBL is Tanzania’s second largest brewing operation and makers of the popular Premium Serengeti Lager.

 

2011
  • June 2011 - Only a month after winning Gold in the coveted Monde Selection, Bell Lager once again received a resounding nod from Uganda consumers as the best quality beer brand in the market as verified by the Uganda National Bureau of Standards (UGBS).
  • July 2011 - Tusker Lager joins in marking South Sudan Independence Day Celebrations
  • September 2011 - Uganda Breweries Limited (UBL) scoops the Uganda Revenue Authority (URA) Tax payers Award 2010/2011 Excel award in the manufacturing sector’ in recognition of sectors 26% total revenue contribution to the economy.
  • August 2011 - EABL Foundation’s Skills for Life Scholarship Program marks 10 years. The program which started in 2001 targets the brightest and most needy students across East Africa who in spite of excelling in their studies cannot afford university education.
  • October 2011 - EABL feted by Kenya Revenue (KRA) for sterling performance in tax emerging second overall in the national rankings of the most valued tax contributors while UDV Kenya Limited, a subsidiary of EABL, also got commendation for the Most Improved Company by Percentage Growth in Domestic Excise.
  • October 2011 - EABL launches a new responsible drinking campaign dubbed ‘Friends Don't Let Friends Drink and Drive’ that will serve to encourage consumers not to drink and drive...
  • Central Glass Industries (CGI) wins Silver in the Diageo GreenIQ Water Category awards in recognition of the site’s water conservation efforts. The plant facilitates the collection and treatment of waste water from the various production processes at the plant. The treated water is then pumped back to the plant for re-use, significantly reducing water usage by about 40%.
  • October 2011 - EABL’s Tusker Ruaraka wins big in the Diageo Global ‘Plant of the Year’ awards after being named the most transformed site as part of Diageo’s internal excellence awards, held to recognize and celebrate outstanding supply performance. The Tusker Ruaraka plant was honoured as the site with most transformation in F11 of all the 91 sites in Diageo having also been nominated in a host of other categories.
  • November 2011 - EABL Foundation donates Ksh.10 Million towards long-term support of the Turkana famine crisis.

 

2012
  • East Africa Maltings Limited (EAML) clinches the Platinum Safety Award for excellence in long term safety performance and consistent improvement. The annual global award recognizes sites that have met the Diageo Zero Harm performance standards set at >500 LTA free days, 3 years sustained safety record and a consistent decline in minor accidents.
  • Serengeti Breweries Limited’s (SBL) flagship brand, Serengeti Premium Lager rebranded into a new crisp golden look. The new look gives consumers an ultra-modern experience as they continue to enjoy the same greatness in taste and quality.
  • Serengeti Breweries Limited’s (SBL) starts brewing GUINNESS®, the world’s no 1 stout at the Tanzania Moshi plant. This came only a month after the plant started brewing Tusker Malt Lager (TML).
  • Bell Lager renews sponsorship of the Bell Uganda Cup as part of a three-year partnership with the Federation of Ugandan Football Association (FUFA) to sponsor the Bell Uganda Cup.
  • Uganda Breweries Limited (UBL) retains all four of its ISO Certificates namely: ISO 9001:2008 - Quality Management System, ISO 14001:2004 - Environment Management System, OHSAS 18001:2007 - Occupational Health and Safety Management System and ISO 22000:2005 - Food Safety Management System.
  • East Africa Maltings Limited (EAML) hits the ‘1000 LTA Free Days’ mark on Tuesday 14 February 2012 making the plant the 2nd market in Diageo Africa and the first in East Africa to achieve this milestone.
  • Ms. Susan Wakhungu-Githuku and Siobhan Moriarty are appointed to the Company’s Board of Directors.
  • Kenya’s Prime Minister, Rt Hon Raila Odinga endorses the KBL Responsible Drinking campaign ‘Friends Don’t Let Friends Drink and Drive’ by signing on the symbolic board to rally his commitment to the cause.
  • New look Pilsner Lager launched in Uganda. The new pack boasts of a classy round neck label and inclusion of the brand name to accentuate the new look.
  • March 2012 - Uganda Breweries Limited (UBL) IS recognised by the Federation of Uganda Employers (FUE) for its excellent talent management programme emerging second overall in the ‘Employer of the Year’ event to award top Employers in the country
  • April 2012 - Eabl officially unveils SNAPP, a natural fruit-flavoured alcoholic drink for today’s woman into the Kenyan market. This amazing brand comes at the right time significantly boosting our innovations portfolio as a direct response to the current need to offer our female consumers a greater choice in the market.
  • June 2012 - EABL wins the Diageo Africa Johnnie Walker Challenge - a double win for Eabl in the Keep Walking Day Africa Challenge. Thanks to the great team effort, EABL was announced the overall winner of the ‘Keep Walking Day’ scooping the £2k top prize.
  • August 2012 - The new Diageo Africa Business Services Centre goes live at the EABL Corporate Centre, Nairobi.
  • August 2012 - UBL’s flagship brand Bell Lager voted one of Uganda’s top 50 brands in a survey done by e Private Sector Foundation Uganda (PSFU) in collaboration with the Government to mark the country’s Golden Jubilee celebrations.
  • September 2012 - TUSKER Lager announces title sponsorship of the Kenya Football League (KPL) now renamed Tusker Premier League.
  • September 2012 - EABL honours its long service employees in a celebratory recognition event at the Safari Park Hotel Nairobi.
  • October 2012 - EABL declared 'Best Company to Work For' in Kenya following the inaugural ‘Deloitte Best Company To Work For’ Survey (BCTWFS).
  • October 2012 - EABL partners with corporates to launch the National Road Safety Trust - Safaricom, Media Owners Association, Total Kenya, General Motors, Direct Line Assurance, Matatu Owners Association, Kenyatta National Hospital, Kenya Traffic Police Magnate Ventures Limited. The Trust at the time launched a road safety campaign dubbed ‘Toa Sauti’ to raise awareness and rally the public into taking action to reduce the number of accidents occurring on Kenyan roads by taking personal responsibility for their actions as drivers, passengers and / or pedestrians.
  • November 2012 - SBL officially commissions its newly built state of the art plant in Moshi, marking a milestone that will boost its total production capacity by 55% to over 1.4 million hectolitres per annum. Through the new plant, SBL will directly hire more than 400 full-time and part-time employees in Moshi with an additional 700 more being engaged indirectly.
  • November 2012 - Tusker FC defend the Tusker Premier League title to be crowned champions of the 2012 Tusker Premier League in what has been by far the most eventful KPL finale yet.
  • November 2012 - EABL joins hands with Kenyans, corporate partners, government and victims of road accidents to mark this year’s ‘World Day of Remembrance for Road Traffic Accident Victims’ at KICC, Nairobi.
  • December 2012 - TUSKER Lager, KBL’s flagship brand turns 90.
  • December 2012 - Multiple Olympic medallist and world record holder, Paul Tergat is inducted by Johnnie Walker as one of the world’s most inspirational men, making him the first East African to be included in their global ‘Walk With Giants’ campaign and the fifth in Africa after athletics legend Haile Gebrselassie from Ethiopia, entrepreneur Prince Kofi Amoabeng from Ghana, musician Manu Dibango from Cameroon, and retired soccer player Samson Siasia from Nigeria.
  • December 2012 - EABL launches the ‘Project Heshima’ initiative to tackle the illicit drinks problem in the country. Dubbed 'Jimind – Pewa gej safi’ (local slang call to action that translates to ‘respect yourself and be responsible, enjoy legal alcoholic drinks), the project seeks to raise awareness on the negative effect of illicits and cause a positive mind shift in the target audience via a series of interactive road shows and community barazas.
  • UBL team launch a new Responsible Drinking (RD) initiative dubbed ‘the RED card’ in partnership with Uganda police. The campaign saw a diverse mix of stakeholders trained on RD among them 300 traffic police officers, bar owners and accredited taxi cab drivers.
  • December 2012 - TUSKER Lager launches new consumer thematic campaign - “It’s our time” OR “Ni Wakati Wetu”- to celebrate the milestones Kenyans have achieved over time, aptly reflecting optimism, progression, power of laughter and good times.

 

2013
  • January 2013 - SBL becomes ISO 9001:2008 accredited by Det Norske Veritas (DNV) an international audit firm.
  • March 2013 - International Distillers Uganda (IDU) hits the 2000 LTA Free Days mark – that’s 5.5 LTA Free Years
  • SBL’s flagship brand SERENGETI PREMIUM LAGER unveils a new exciting campaign -‘TUPO PAMOJA katika shangwe za mafanikio’ - translated to ‘We are together in celebration’.
  • March 2013 - SBL hosts the inaugural Local Raw Materials (LRM) Workshop bringing together teams from Tanzania, Uganda, Kenya and the Diageo Africa Hub came together in Dar Es Salaam Tanzania for the official formalization of the F14-16 LRM strategy.
  • March 2013 - SBL’s Moshi plant start brewing TUSKER LITE for distribution Tanzania’s cities of Arusha Morogoro, Dodoma, Iringa, Mbeya, Tanga and Moshi.
  • March 2013 - EABL employees across East Africa roll out a series of insightful events to mark this year’s World Water Day partnering with key stakeholders to enrich lives across the region.
  • March 2013 - Tanzania’s first lady Mama Salma Kikwete commissions the EABL Foundation Sekou Toure Hospital Hospital Water project
  • April 2013 - UBL clocks 250 Uganda based Bar-men trained in the Master Bar-Tender Academy (MBA) program only six month after launch.
  • April 2013 - EABL joins forces with Brasseries et Limonaderie du Rwanda Limited (Bralirwa, which is the Heineken subsidiary in Rwanda) to establish an alcohol industry body in Rwanda - the Alcohol Beverage Industry Rwanda (ABIR).
  • April 2013 - Irish Ambassador to Tanzania Ms. Finnoula Gilsen tours the SBL Moshi state of the art brewery located on slopes of Mt Kilimanjaro accompanied by the Second Secretary Nicholas Michael.
  • April 2013 - KBL Responsible Drinking team (RD) rolls out targeted social media execution to support ongoing RD initiatives, making huge waves on Twitter #DRINKiQ
  • May 2013 - EABL scoops five Gold and Six Awards in the Monde 2013 Selection. TUSKER, TUSKER MALT, TUSKER LITE, Serengeti Premium Lager and Uganda Waragi each scooped a Gold award while White Cap, Kibo Gold, Bell, Senator and Pilsner Lager each took home a Silver award.
  • May 2013 - EABL corporate mobile website (mobi-site) goes live on m.eabl.com making it easier for our stakeholders to interactively link with us from the comfort of their mobile phones.
  • May 2013 - SNAPP Miss World Kenya 2013 unveiled with SNAPP as the title sponsor.
  • June 2013 - EABL marks the 2013 World Environment Day by coming together with other corporates including Bamburi cement, Total Eco Challenge and the UNEP in planting 1,000 tree seedlings
  • June 2013 - Kenyans clinch the Guinness Football Challenge Pan African Championships title in a dramatic finale against Ghana taking home a total of USD 12000 (Ksh 1,008,000).
  • June 2013 - UBL’s flagship brand, Bell Lager unveils the inaugural ‘Bell Fiesta’ event at Kati Kati grounds, Lugogo.
  • June 2013 - UBL commissions water and sanitation facilities in 23 Health Centres in Uganda through the Water of Life programme ensuring access to clean safe drinking water in the health facilities located across eight districts in Uganda.
  • August 2013 - Kibo Gold Lager launched in a new long neck pack
  • August 2013 - Johnnie Walker reaches achieves an annual sales of 20 million cases for the first time in the brand’s history.
  • August 2013 - EABL Foundation announces results from its F13 EABL Water of Life programme clocking 997,150 beneficiaries across East Africa
  • September 2013 - EABL International (EABLi) commissions a Depot in the South Sudan Capital of Juba in line with the company’s expansion strategy in the wider Great Lakes region
  • September 2013 - Nyimpini Mabanda appointed Managing Director Uganda Breweries Limited (UBL).
  • September 2013 - EABL and Deutsche Gesellschaft für Internatiionale Zusammenarbeit (GIZ), in partnership with the Government of Kenya, Ministry of Environment, Water and Natural Resources, come together to host an inaugural industry roundtable meeting to build partnerships which will contribute to addressing the future of water stewardship in the greater Nairobi area.
  • September 2013 - KBL announces a Ksh One million sponsorship towards the 10th edition of the UAP Ndakaini Half Marathon.
  • September 2013 - UBL unveils a new Responsible Drinking campaign to raise awareness and tackle the underage drinking problem in Uganda.
  • October 2013 - The Tusker Project Fame 6 Academy live show premieres at the Tusker Academy.
  • October 2013 - EABL selected to host the first Diageo Africa HR Shared Service Centre to be based in Nairobi
  • October 2013 - EABL named 2nd highest tax payer for the 2012/2013 financial year by the Kenya Revenue Authority (KRA) for the 2nd year in a row.
  • November 2013 - KBL officially launch East Africa’s first month-long whisky festival, a unique celebration of the world of whisky dubbed ‘The Love Whisky Festival’.
  • November 2013 - KBL recognized for contribution towards improving Road Safety in Kenya by Association of Kenya Insurers (AKI) for significant efforts in consumer awareness promotion and education on Road Safety through its Responsible Drinking initiatives.
  • November 2013 - KBL scoops the Top Manufacturing Brand Award from the Kenya Association of Manufacturers (KAM).
  • November 2013 - SBL takes the lead in advocating responsible business practices in Tanzania by launching a Code of Ethics as a founding member of the Tanzania Responsible Business Network
  • November 2013 - TUSKER Lager voted the seventh most admired and valued brand in Africa, according to a survey done by two international research firms, TMS and Brand Finance Plc. According to the survey which began three years ago, our endeared brand, TUSKER Lager has gained in brand value by 561% to become one of Africa’s leading local beers.
  • November 2013 - East Africa Maltings Limited (EAML) launches the inaugural ‘Best Practice Barley Farmers Tours 2013’.
  • November 2013 - KBL introduces another ground breaking innovation – Senator Dark Extra - a variant of Senator Keg.
  • November 2013 - EABL sponsors the 2013 Strathmore Ethics Conference, a demonstration of the company’s commitment to Integrity
  • December 2013 - UBL’s RED CARD Responsible Drinking campaign named best CSR campaign in Uganda, 2013 in the annual Uganda CSR Awards which aim to recognize and encourage the private sector, civil society as well as non-profit organizations in Uganda to develop sustainable activities and increase the recognition of Corporate Social Responsibility (CSR) principles in the country.
  • December 2013 - EABL International (EABLi) commissions their inaugural Water of Life project in Mangala Payam in Juba, Central Equatoria State, South Sudan with an estimated 10,000 beneficiaries.
  • December 2013 - New Hard hitting Drink-Drive campaign goes viral in Kenya - LIFE MOVES ON WHEN YOU’RE GONE – STAY ALIVE, DON’T DRINK AND DRIVE.
  • December 2013 - KBL unveils a project to refurbish the Kenya National Theatre as part of the Kenya @50 Jubilee Celebrations in a ceremony presided over by H.E. President Uhuru Kenyatta.
  • December 2013 - TUSKER Lager launches the new ‘Tusker Twende Kazi’ television reality show that will see teams from Kenya, Uganda and Tanzania set off on an exciting 50-day journey across 13 countries to take a Tusker bottle from Nairobi to London.
Our Rich Heritage
Quick Links

  • Kenya Breweries Ltd. is formally incorporated as a private company. The first beer is brewed on 14th December. The first batch delivered to the Stanley Hotel where it was opened to a mixed reaction.

  • First Annual General Meeting of the company is held. George Hurst, company founder, is killed in an elephant hunting accident. In his memory, his brother Charles decided to name the first beer brewed 'TUSKER'.

  • KBL's board decides to start using malted barley in the production process instead of imported malt extracts significantly improving TUSKER's appearance and flavour. This move saved the company at least £780per year.

  • KBL becomes a public company owing to the increased number of shareholders

  • Mombasa Brewery officially opened on 8th February by the colonial Governor of Kenya Sir Evelyn Baring. Initially, HRH Price Philip was meant to preside over the event, but was forced to travel back to England following the death of King George VI.

  • EABL is listed in the Nairobi Stock Exchange.

  • First Africans Messrs. J M Muchura and J Thuo appointed to the EABL board of directors.

  • Guinness East Africa Limited incorporated in Kenya. The board approved modernisation and expansion of the Tusker Plant in Ruaraka increasing production capacity by over 110,000 cases per month.

  • President Jomo Kenyatta lays the foundation stone of the company's new headquarters at Ruaraka and launches a multi-million pound five-year expansion programme. Wooden beer cases are replaced by more durable plastic cases

  • EABL completes the largest public share issue in Kenya's history offering 3 million ordinary shares at a price of Ksh.18 each, raising the number of shareholders to more than 23,000. KBL hosts a sports festival to aid Kenya Olympics team.

  • EABL celebrates 50 years Golden Jubilee with the opening of the new headquarters by His Excellency, Daniel Arap Moi - Vice President of Kenya. On the same day, celebrations to mark the occasion were held at all plants and depots throughout the country.

  • Construction work on Central Glass Industries begins. The plant went on to produce its first bottle in 1987.

  • KBL installs an ultra modern state of the art bottling line at Tusker Brewery. Citizen Special lager is launched. KBL celebrates its 75th Anniversary.

  • EABL signs license agreements with South African Breweries International and agree terms for share exchanges in Kenya Breweries Limited and Tanzania Breweries Ltd.

  • EABL becomes the first company in East Africa to reach US$1 Billion in value. The company cross-lists on the Dar-Es-Salaam Stock Exchange. The EABL Foundation is launched aimed at enriching the lives of poor and excluded people in East Africa.

  • KBL successfully launches Alvaro, the company's first non- alcoholic natural malt drink and records consumption of over eight Million bottles within the first three months following the launch.

  • EABL successfully acquires substantial interest in Tanzania's Serengeti Breweries Limited (SBL) making EABL free to complete the acquisition. SBL is Tanzania's second largest brewing operation and makers of the popular Premium Serengeti Lager.

  • Tusker renovates packaging relieving historical moments through a symbolic chariot drive to The Stanley Hotel

  • Deloitte Best Company to work for Survey 2012

  • EABL selected to host the first Diageo Africa HR Shared Service Centre to be based in Nairobi

Copyright © East Africa Breweries Limited 2013

WEBSITE CONDITIONS OF USE

KENYA BREWERIES LIMITED “GUINNESS 1759 USSD PROMOTION” TERMS & CONDITIONS

TERMS OF ENTRY

The following terms and conditions apply exclusively to the aforementioned promotion and all participants in the promotion are deemed to have read, understood and accepted the same:

Eligibility

  2. 1.This promotion is restricted to persons above the age of eighteen (18) years only. Proof of age shall be required prior to redemption of any prize.
  3. 2.Employees of East African Breweries Ltd Group of companies (KBL, UDV, EAML, SBL, and UBL) it’s distributors and stockists, Ogilvy, BBDO, Metal Crowns Ltd, Zilojo, KPMG, Southwell Solutions Limited, Carat, True Blaq, Iprospect, Posterscope and any other supplier or third party directly involved with the facilitation of this promotion are NOT eligible to participate in the promotion.
  4. 3.Kenya Breweries Limited (KBL) reserves the right to seek verification of eligibility to enter and receive a prize under these Terms & Conditions. If, in KBL’s reasonable opinion, a winner is found to be ineligible, KBL reserves the right to require the return of any prize already awarded, at its sole discretion in consultation with Betting Control and Licensing Board (BCLB) and such winners will be disqualified.

    5. Promotion Period

  5. 4.The promotion is for loyal Guinness customers and will run from 07 February 2018 to 01 April 2018.
  6. 5.KBL in conjunction with the BCLB reserves the right to change the promotional dates as it deems fit. Decisions made by Kenya Breweries Ltd in consultation with BCLB shall be final and binding.

    7. How to Participate

  7. 6.To enter the promotion, participants will be required to purchase a 300ml or 500ml Guinness, promotional product and check under the crown to find a 10 numeric digit code. This code on its own is neither a lucky number nor does it guarantee a participant anything in return.
  8. 7.To participate, participants will enter the promotion by dialing *759*(through USSD) then key in the 10 numeric digit code under the crown# (*759*11 digit code) (which is valid for one (1) entry only).
  9. 8.The first entry of a valid code will take the customer through the registration process. This will be a USSD interaction where the customer will be prompted to provide their age and home region. Upon completion of the registration process, the customer receives guaranteed SMS and data reward.
  10. 9.Each subsequent entry gives the participant a chance to win instant prizes (SMS and data, talk time and cash) and will also stand a chance to win KSHS 100,000 on the weekly draws. Each SMS entry is entitled to one win only.
  11. 10.In the event that a participant sends a code that is blank, a guessed code or mistypes the 10 numeric digit code under the crown, the participant will receive a regret message saying the 10 numeric digit code under the crown is invalid.
  12. 11.In the event that a participant sends a 10 numeric digit code under the crown that has already been sent to the short code for the competition, the participant will receive a regret message saying the code on cap has already been used.
  13. 12.A unique number can only win once throughout the promotion period. The rewards on entries will be based on the number of valid entries the consumer has entered.
  14. 13.On entry into the promotion, the participant shall be required to confirm that they are above the Legal Purchasing Age (18 years +) in line with legal and regulatory requirements.

    15. 4. Selection of Winners

  15. 14.Systems and controls around the selection of the winners have been validated by KPMG, an independent risk assurance firm.
  16. 15.Winners will be selected instantly after sending *759*unique code#. The winner selection process is an automated process run by the CSP (Southwell Solutions Limited) servers.
  17. 16.The selected winners will be rewarded at the sole discretion of KBL and BCLB and will win instant fabulous prizes at various entries including SMS and data, talk time minutes, and cash. Winners of prizes will be notified through a direct messages on their phones.
  18. 17.Winners of the various prizes will be informed in accordance with the guidelines submitted to the BCLB and the decisions made on the same by KBL and BCLB, in consultation with KPMG, shall be final and binding.
  19. 18.Prizes are redeemable in Kenya only and are not transferable.
  20. 19.In the event that there are any taxes applicable to the prizes, KBL will deduct the same and remit to the tax collection agency.

    21. Notification of reward

  21. 20.Winners will have their reward (cash, data and talk time minutes) transmitted instantly through mobile money transfer services.
  22. 21.KBL will not be liable for any delays brought about by failure of mobile telephone networks and mobile money transfer systems, failed, partial or garbled computer transmissions, for any computer, telephone, cable, network, electronic or internet hardware or software malfunctions, failures, connections, availability, for the acts or omissions of any service provider, internet accessibility or availability, or for traffic congestion or unauthorized human acts.
  23. 22.Winners who are not registered with the designated mobile money services as selected by KBL for purposes of this promotion have to collect their cash from the respective mobile money agents within 7 days as stipulated by Communications Authority of Kenya regulations. Failure to do so will lead them to forfeiting their prize.

    24. KBL shall not accept liability where a winner for one reason or another cannot access their money once it has been sent to them e.g. where the mobile network has suspended the recipient’s mobile money account, or if they are not accessible via the mobile money service.

    Use of Personal Data

  24. 23.By agreeing to participate in the promotion you are giving KBL permission to contact you for further information.
  25. 24.By agreeing to participate in the promotion, all winners of the prizes agree that their full names, photos, video footage and other details be made public in such media that KBL may choose and that they will further agree to participate in all public relations and marketing activities of KBL on such terms, as KBL may require without any additional consideration.
  26. 25.All the ownership and intellectual property rights in the footage and visuals taken of any participant, his/her family and surrounding on lookers is and shall at all times remain the sole property of KBL.
  27. 26.Use of the materials stated above shall be at KBL’s discretion and KBL shall be entitled to disclose any of the participant’s details for administering the promotion, marketing and research related activities, fraud prevention and such other purposes as may be provided in terms and conditions herein and the law.

    28. 8. Disqualification and Termination

  28. 27.The promotion is offered at the sole discretion of KBL and KBL reserves the right, subject to any discretion from the BCLB, to amend or vary these terms and conditions or to suspend/amend/terminate the promotion at any time.
  29. 28.In case any of these circumstances arise, notice will be given by KBL through media advertisements. The notice will be effective immediately or on such date as shall be set out in such notifications.
  30. 29.KBL reserves the right to terminate any participant’s participation in the promotion or their registration upon: -
    • 30.Detection of fraud or attempted fraud relating to the participant or their registration; or
    • 31.Breach of any of these terms and conditions; or
    • 32.Such circumstance as may be determined by KBL and BCLB.
  31. 33.If participation in the promotion is terminated under any of the circumstances set out in clause 32 above, the participant will lose the right to redeem his/her prize and the same will be deemed to have been forfeited. In addition, KBL reserves the right to take appropriate legal action, as it deems necessary, and recover damages and other expenses incurred in pursuing such action.

    32. Other Terms

  32. 34.This competition remains subject to the provisions of the Betting Lotteries and Gaming Act (Cap 131 Laws of Kenya) 1991, and all other applicable laws. Any disputes arising hereunder shall in the first instance be resolved in accordance with the aforementioned provisions.
  33. 35.All queries should be directed to the customer care helpline number 0701 000 001; available from 8:00am to 5:00 pm.
  34. 36.KBL, upon notification of BCLB, reserves the right to amend and adjust the promotion format and timings as it deems fit.
  35. 37.KBL, upon notification of BCLB, reserves the right to amend the prizes as it deems fit at any point in the promotion.
  36. 38.KBL DOES NOT require you to send money, airtime or mobile money funds or any other consideration in order to participate or claim any prize in this promotion, and KBL will not be liable for any losses or other damage incurred by any person who does not heed this caution.
  37. 39.Although KBL has used reasonable efforts to ensure that all information and materials relating to the promotion are accurate, KBL shall not be liable for any inaccuracy or errors in such information and/or material. KBL, its agents and sub-contractors will also not bear responsibility for any loss or damage to a participant, whether caused by self or any third party, arising from: -
    • 40.Matters outside the control of KBL, its agents and sub-contractors including but not limited to force majeure events such as acts of God, computer viruses, power outages, etc.
    • 41.Any technical failure or malfunction or any other problem with any machine, telephone network or system, service provider software or otherwise which may result in missing characters in the promotional packs, any entry being lost or not properly received, registered or recorded.
    • 42.Any unforeseen defects in promotional materials supplied or manufactured by third parties including but not limited to labels and crowns.
    • 43.Any acts of negligence by the Employees of KBL, KPMG or BCLB or their agents, associates and assigns.
    • 44.All errors and/or omissions related to this promotion and/or promotional products should be reported in writing to KBL within 7 days of discovery of the error or omission. KBL does not warrant that all errors and omissions can be resolved to the satisfaction of participants, or at all and therefore errors and omissions are exempted.
  38. 45.Any persons attempting to make false claims shall be prosecuted. Prizes shall not be transferable to third parties and they will not be exchanged. The promotion is open to Kenya residents over 18 years only.
  39. 46.All updated Terms and Conditions will be available for inspection on the www.eabl.com website. It is the responsibility of the participants to review these Terms and Conditions. The participant’s continued participation in this Promotion shall be deemed to be the participant’s acceptance of any changes to these Terms and Conditions.
  40. 47.In the event of any inconsistency between these Terms and Conditions and any terms and conditions printed or displayed on any marketing materials published or broadcast in any media (such as but not limited to the internet, television, radio, newspaper, magazines etc) relating to the Promotion, the terms contained in these Terms and Conditions here shall prevail.
  41. 48.If any term or provision of these Terms and Conditions is held to be illegal or unenforceable, the validity or enforceability of the remainder of the Terms and Conditions shall not be affected.
  42. 49.These terms and conditions are subject to interpretation by KBL and any questions or disputes shall be resolved by KBL and BCLB and the decisions reached thereafter shall be final.

DIAGEO PRIVACY AND COOKIE NOTICE

This Privacy and Cookie Notice provides a high-level overview of our full Privacy and Cookie Notice (see section 1 for more information).  It summarises important information regarding how we collect, use, and share any personal information collected. This Privacy and Cookie Notice applies to personal information collected by or on behalf of a company within the Diageo group of companies. Diageo plc is the world’s leading premium drinks business.

1.  Introduction

  • See section 1 for more information about Diageo plc.

2.  Are you of legal purchase age?                                     

  • Do not provide us with your personal information if you are not of legal age to purchase alcohol.
  • If we believe that you are under the legal purchase age we will make every reasonable effort to remove your personal information from our records. 

3.  What information does this Privacy & Cookie Notice apply to?

  • This Privacy & Cookie Notice applies to personal information collected by (and on behalf of) Diageo companies in connection with the marketing and sales of their products.
  • We collect personal information online and offline that you choose to provide us with. This includes information provided when registering with our websites, contacting us, completing surveys or questionnaires, entering competitions, and posting information on public areas of our websites as well as through .  , applications and Diageo branded pages on third party platforms (e.g. social media platforms) and applications used through our websites and third party platforms (“Diageo Sites”).
  • This Privacy & Cookie Notice also applies to offers and advertisements for Diageo products and services, which Diageo, or a service provider acting on Diageo’s behalf, may send to you on third party websites, platforms and applications (“Third Party Sites”). These Third Party Sites may have their own privacy & cookie policies and terms and conditions which Diageo is not responsible for. Please read the privacy & cookie policies and terms & condition of any Third Party Sites before using them.
  • This Privacy & Cookie Notice also applies to personal information that we may receive about you from other legitimate third party data sources, including information from commercially and/or publicly available sources, such as data aggregators, public databases and third-party social media platforms.
  • See section 5 for details about the types of personal information that we may collect from such sources.

4.  What is personal information?                     

  • Personal information is information about an identifiable individual, as defined by applicable law.    

5.  Diageo’s collection and use of personal information 

  • Our consumers are at the heart of what we do as a leading premium drinks business.  We collect personal data about you in order for us to communicate with you where required, to provide you with our products and services, to understand better your consumer journey to purchase, and to analyse trends amongst our consumers generally, in each case  so that we can strive continuously to improve our offering to you, whether content, our services or our products.
  • The information that we may (depending on the context) collect from you from Diageo Sites if you choose to provide it includes your:
    • name
    • contact details (which may include address, email address, user name, telephone number)
    • purchase information (credit card or other payment information, delivery address)
    • Legal purchase age confirmation of your date of birth
    • gender
    • user generated content, posts and other content that you submit to Diageo Sites
    • any other personal information that you voluntarily provide to us
  • When you use this and other Diageo Sites (including by browsing such sites) some information about your visit is automatically recorded such as the pages you have viewed, your IP address and the date and time of your visit. We also collect information using cookies (see section 6. below for more information).

  • The information we collect from other sources includes:

    • name
    • contact details (physical address) or geographic location
    • age (or age range)
    • shopping habits
    • preferences and information about your lifestyle such as your hobbies and interests
    • publicly available information such as user-generated content, blogs, postings, social media user name or ID, social media profile photo, in each case as permitted by law
  • All of the information that we collect may be combined to assist us in improving our products, services and our communciations with you.
  • Note that if you share any of your activity on third-party social media platforms, you will then be subject to the privacy and cookie policies that govern the respective platforms.
  • By using this website, you are agreeing to our use of that information as set out in this Privacy and Cookie Notice.
  • If you do not agree to these conditions, please do not provide us with this information or use the Diageo Sites, or please let us know your objections using the contact details below.

6.  Use of cookies on our websites

We use "cookies" to ensure that we give you the best experience on our website, on our social media pages and to improve our advertising. The use of all cookies is subject to the terms of this Privacy & Cookie Notice and applicable laws and regulations.  We also collect information using common Internet technologies such as “clear gifs” (also known as “pixels”, “web bugs” or “web beacons”).

The types of information collected automatically may include:

  • Website cookies to help us gather and store information about our site visitors, including the type of browser & device you use, which Diageo web pages you have visited, the websites you visited before coming to the Diageo site and your IP address. Note: we share Site Usage Information with trusted third parties o Diageo (e.g. advertisers, advertising agencies, advertising networks etc.) in order to offer you tailored content, including more relevant advertising for products or services that may be of interest to you. These third parties may set their own cookies on your device in order to help Diageo deliver customised content and advertising to you when you visit either Diageo Sites or Third Party Sites.
  • Third party social media and advertising cookies to offer our users social media functions (for example, using your social login to login to our website) and enable us to show you advertisement that you are more likely to be interested in viewing The socal media information collected includes your: user name or handle, social profile picture, age, gender, and any other information you have choosen to share when using Third Party Sites, e.g. when you use the “Like” button on Facebook or retweet on Twitter
  • To find out more information about how we use cookies please refer to section 6.

If you continue without changing your settings, we’ll assume that you accept the use of cookies in accordance with this Privacy & Cookies Notice. If you do not accept the use of cookies, please refer to section 12 and 13 to find out how to disable cookies.

7.  Use of IP addresses

When your web browser or e-mail application requests a web page or e-mail from another computer on the Internet, it automatically gives that computer the address where it should send the information. This is called your computer's "IP address." (IP stands for "Internet protocol.") For most users accessing the Internet from a dial-up Internet service provider (I6P), the IP address will be different every time you log on. We do not store IP addresses in a central database. They are just recorded in log files so they are not associated with an account.

 IP addresses may be used for various purposes, including to:

  • To identify a person’s country access.
  • To assist our third party service provider to manage GEO IP location, who may map IP addresses to countries.
  • Diagnose service or technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP.
  • Send the most appropriate advertising based on geographic area or information derived from your IP address. Many IP addresses are commonly associated with Internet service providers, universities, or major corporations in specific regions or localities. Aggregate information derived from IP addresses may also be reported to advertisers.
  • Estimate the total number of users visiting our websites from specific countries or regions of the world.
  • Assist third party advertisers to track effectiveness of the promotions they run on our website, visits to and business at third party's websites.
  • Help determine which users have access privileges to certain content that we host.
  • Identify whether the IP address relates to a human or non-human (“bot” or “web crawler”) as part of a an advertisement verification solution to allow us to monitor our digital advertisements across brand safety, ad fraud and viewability measures.

8.  Use of personal Information

  • We will only use the personal information we collect: for our legitimate business interests, including to improve your consumer experience of our products and services, to provide you with specific information and services that you request, and with additional information and services that may be of interest to you.

 9.  Disclosure of personal Information

 This may involve sharing your personal information with non-Diageo companies that provide services to Diageo companies and certain other third parties, but only where they have adequate protection to safeguard and hold your personal information securely and, in certain cases, only where you have provided your consent.

  • In some cases, this may involve transferring your personal information to other countries (including the U.K., the U.S., Canada and other countries, inside and outside the European Economic Area) where Diageo or non-Diageo companies or other third parties operate and process your personal information. To the extent that we do share your personal information with a service provider, we would only do so if we have entered into a written agreement with that party and that party has agreed to comply with our privacy standards as described in this privacy policy.
  • By providing any personal information to us, you fully understand and clearly consent to such use and transfers as set out in this Privacy and Cookie Notice and our full Privacy and Cookie Notice.

10.  Information you post on public areas of our website & on our Social Media pages

  • Information that you post on or through the public areas of the site (e.g. chat rooms, bulletin boards and discussion groups) and our Social Media pages (e.g. on our Facebook and Twitter pages) is publically available information and is  generally accessible to, and may be collected and used by others. Please do use caution and do not disclose any personal information, as we do not have any control on how other users may subsequently use your information. Such use by others may be in breach of both our Privacy Policy and of the law, and may place you at risk. We will not be responsible for any postings you make with personal information in them.

11.  Security

  • We take security seriously and take precautions to keep your personal information secure. We have put in place reasonable technological and organisational procedures to safeguard the information we collect.
  • Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us at the contact details below.

We have no control over the privacy of any communications while in transit to us. We recommend that you not include confidential, proprietary or sensitive information in such communications. See section 16 for more information.

12.  Unsubscribe, access, questions and further information     

  • At your request, and where required by law, we will confirm, share, and/or update the personal information we hold about you.  However, to protect your privacy we may first have to verify your identity.
  • At any time you can choose to make an unsubscribe request to stop receiving direct marketing communications.
  • If you would like to unsubscribe from communications from Diageo or about Diageo brands, please contact: Privacy.Queries@diageo.com
  • See section 17 for more information on your choices..

13.  Retention period

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.  

14.  Contact Us                 

If you have any comments, queries, or complaints about our collection or use of personal information please contact us via:

  • Post: Data Privacy Officer, Global Compliance Legal Team, Diageo plc, Lakeside Drive, Park Royal, London, NW10 7HQ
  • Email: Privacy.Queries@diageo.com

 

PRIVACY AND COOKIE NOTICE

1.  Introduction

This website is operated by a member of the Diageo group of companies, the ultimate holding company of which is Diageo plc (registered in England and Wales with company number 23307 and registered address at Lakeside Drive, London, NW10 7HQ, United Kingdom).

All references to 'our', 'us', 'we', or ‘company’ within this policy and within the opt-in notice are deemed to refer to Diageo plc, its subsidiaries, affiliates, and/or associates, as appropriate.

We endeavour to protect your personal privacy. We provide this Privacy and Cookie Notice to help you to understand what we may do with any personal information that we obtain from you. By providing your personal information to us, you signify your acceptance of our Privacy and Cookie Notice and agree that we may collect, use, and disclose your personal information as described in this Privacy and Cookie Notice. If you do not agree to this Notice, please do not provide your personal details to us. This Privacy and Cookie Notice is incorporated into, and part of, the Conditions of Use that govern your use of the site in general. We will use your information only for the purposes set forth below.

We may need to update this Privacy and Cookie Notice from time to time. We recommend that you check this page regularly to ensure that you have read the most recent version.

Changes to the Privacy and Cookie Notice are noted here:

Date last revised: January 2017

Description of substantive revisions:

Section 3 – Description of personal information
Section 4 – Description of how personal information is collected
Section 5 – Use of IP Address
Section 6 – Use of cookies and clear gifs
Section 14 – Description of how personal information is used
Section 15 – Description of how personal information is shared
Section 16 – Posting of information in public forums
Section 20 – Changes to your privacy preferences
Section 21 – Description of use of links, references, interfaces, and content from third-party sites

 2.  Legal purchase age

You must not provide us with your personal information if you are not of legal age to purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the site. We do not intend to collect personal information from any individuals under the legal purchase age, or to market alcoholic beverages to anyone under the legal purchase age. If we receive notice or believe that someone under the legal purchase age has provided us with personal information we will make every reasonable effort to remove such personal information from our records, or to flag such personal in