EABL launches $5 million recovery fund to help bars and eateries return after restrictions
East Africa Breweries Limited (“EABL”), East Africa's leading branded alcohol beverage business and part of the Diageo Group, today announces a new $5 million programme to support the revival of bars and eateries after restrictions are lifted following the COVID-19 pandemic. “Raising the Bar” will be a two-year programme available from July 2020 offering eligible outlets and bars free access to digital training and support via www.diageobaracademy.com.
The fund will help support outlets in East Africa’s biggest hospitality centres. “Raising the Bar” has been created following a survey of bar owners to identify key priorities for reopening. Their top priorities included hygiene measures, digital support and practical equipment to transform how their outlets will work when they reopen.
The “Raising the Bar” programme will provide targeted support to help pay for the physical equipment needed for outlets to re-open. For example, funding may support the acquisition of ‘hygiene kits’ with high- quality permanent sanitiser dispenser units, medical grade hand sanitiser and a range of personal protection equipment (such as masks and gloves); help for outlets to establish partnerships with online reservations and cashless systems; mobile bars and outdoor equipment.
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