Tusker Oktobafest returns bigger and better

Kenya Breweries Limited (KBL) has released the dates for the hotly-anticipated 2022 Tusker Oktobafest which is set to take place throughout the month of October at various locations around the Country.

Dubbed the Ultimate Beer Festival, the annual Tusker event is scheduled to take place in Tamasha, Eldoret (October 8th – 9th), Jamii Executive Gardens, Mwea (October 15th – 16th), and finale event at the Ngong Racecourse, Nairobi (October 28th – 30th) offering revellers across these regions a chance to celebrate Kenyan authenticity, by bringing to life Kenyan culture through beer, entertainment, food, and music.

These events will also have live entertainment stages, gaming centres, sports contests, above and beyond the unique beer experiences that will see the full KBL beer portfolio on full display during the October Sherehe.

Among the artists on show will include; Khaligraph Jones, Mejja, Nadia Mukami among others. The events will also be graced by next generation of Kenyan musicians, the Tusker Nexters competition finalists who will have an opportunity to showcase their talents on the national platform.

Speaking during the launch event at Ngong Racecourse, EABL Marketing & Innovation Director Anne-Joy Michira said;

“Brand Tusker has been a national icon for a century now, loved by Kenyans for that period, and therefore it should be celebrated as such. This year, the Tusker Oktobafest festival will without a doubt build upon its reputation as the biggest nationwide celebration of beer that Kenya has ever seen. This year we are expecting over 30,000 people at beer extravaganza as we celebrate our diversity and culture with great food and music to give our consumers a one-of-a-kind extraordinary experience,” said Michira. 

“Through the event, we will also be seeking to celebrate our great Kenyan vibe and twist by promoting our local artists, DJs, and MCs. We, therefore, invite all our consumers to enjoy the greatest beer celebration this October,” she added. 

This year’s edition will be slightly different from the 2021 edition which was dubbed a Festival Deconstructed due to the new normal conditions brought about by the Covid-19 pandemic restrictions that limited the number of people that could gather in one place. This saw the brand engage in over 100 bars, restaurants and activations countrywide as it sought to take the festival to the people.

This year’s edition will also be a mix of both 2019 and 2021 editions that will represent an elevated Oktobafest experience for all fans. The beer sherehe also heads back to its original home, the Ngong Racecourse which was one of Kenya’s biggest shows to date and attracting over 15,000 revellers in 2019 to experience Tusker at its finest. The selection of the three venues for this year’s edition is meant to spread out the celebrations and make it much bigger and better.

Also, on show this year will be the Tusker Nexters finalists, seven up and coming musicians that are part of a talent competition introduced to celebrate Tusker’s 100-year anniversary by identifying and rewarding the next generation of musical talent, The young talents were selected from across the 5 regions of Kenya after successfully auditioning for the chance to stake their claim as Kenya’s next superstar.

To be part of the events, consumers stand the chance to win tickets by purchasing Tusker beer from partners; The Bar.com, Chupa Chap, Jumia, Oarks & Corks and physical stores, Carrefour, Quickmart, Naivas or Chandarana from 20th September 2022. In addition, tickets will go on sale at the beginning of October on online ticketing platforms, Ticket Sasa & Hustle Sasa.

East African Breweries PLC, Garden City Business Park, Block A, 5th Floor
P. O. BOX 30161 00100 | GPO, Nairobi, Kenya
For matters relating to investor relations, Contact: +254 20 864 4000, +254 711 018 000, +254 721 985 566
Website: www.eabl.com/investors
For general inquiries please Email:info@eabl.com

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