East African Breweries Limited (EABL), the leading brewer in East and Central Africa, was today awarded the CIO100 honor in recognition of its exemplary performance and innovation in the IT field.
The award was presented during the 6th CIO100 Symposium and Award ceremony that brought together more than 400 CIO’s (Chief Information Officers) and senior IT and business executives.
EABL was one of 100 companies shortlisted to receive the award from among 600 entries from Kenya, Tanzania, Uganda, Ethiopia and Rwanda. The companies hailed from different sectors such as Banking and Financial Services, Agriculture, Insurance, Health and Education among others.
Speaking after receiving the award, EABL’s Group Head of IT, Kenneth Ogwang said, “Having a clear IT strategy is absolutely crucial in establishing a competitive advantage over any competition both within and without the industry. For us, it is the game changer between success and failure of the business. We are excited to have received this award because it affirms to us that we are putting our energies in the right place and it is paying off.”
“We always try to ensure that our IT activities tie in to EABL’s overall business objectives – we cannot operate independently. Even as a support function, we contribute directly to the company’s bottom line,” commented Mr. Ogwang.
EABL’s submission to the symposium, for which they won the award, detailed the development and deployment of a new Distributor Management System (DMS) to streamline the company’s route to market.
This technology solution, deployed into the Kenyan market in 2015 has already yielded significant benefits for the FMCG company including building sales force capability to consistently execute with excellence, traceable contact and coverage journey planning for their trade team, faster and more precise distributor stock management and replenishment, optimal truck utilization and reduced out-of-stock on trade routes – all of which have resulted in increased sales for the company. EABL launched the DMS project in October 2015 with full deployment expected to be completed in April 2017.
The system supports small and medium size distributors, since it provides customised technology for payment processing, improved speed of service and it reduces the costly security measures for EABL’s distributors. In addition, the system has complimented, EABL’s Route to Market initiative, “Getting to our consumer, through our route to consumers plan, is an important facet of our DMS technology, since it ensures that our distributors are selling more in outlets and manage their stocks effectively,” said Mr Ogwang.