KBL Awards Top Distributors the Gold Standard
Dec 5, 2016

Kenya Breweries awarded top distributors the Gold Standard on attaining KPIs that seek to deliver a total transformation on how the distribution business is run.

 

Mr Charles Wesonga, Director of Ayoti Distributors (Western) step-changed quality of execution in Kisumu from being order takers to active sellers  while Mr Peter Maina, Director of Benjuma Distributors (based in Naivasha, covering the town areas ) built a strong and sustainable distribution network that has supported potential growth of the market and resourcing of accurate skills to effectively cover his territory.

 

The Gold Standard Journey aims at delivery of a professional outlook through training and recruitment and effective use of automated sales tools  so as to make right business decisions ultimately moving from passive to active selling.