Project Rudisha - ‘KBL’s recyclables and waste management programme for post-consumption waste’
There is an increased global, regional and local push for the private sector to adopt and maintain a circular economy that is restorative and regenerative and creates benefits for society and the environment. This means reducing the resources that we take-make-waste to increase reusing and recycling of these resources.
Spirits category consumption is largely one way with empty bottles either being retained by outlets or when taken away for in-home consumption, later discarded as waste. As the Spirits market leader, Kenya Breweries Limited (KBL) is committed to making our products and business operations more environmentally sustainable.
Through Rudisha, we aim to run a sustainable glass collection Spirits business, shifting 100% from One Way to a Returnable Glass Model. We are contributing less to landfills and favourably positioning ourselves as an industry leader in proper waste management and the circular economy.
Together, let us pave the way for a more sustainable future.