Jipe Form na Senator Terms and Conditions

1. Eligibility

1.1. This promotion is restricted to Kenyan residents above the age of eighteen (18) years only. Proof of age shall be required prior to redemption of any prize.

1.2. Employees of East African Breweries PLC Group of companies (KBL, UDV, EAML, SBL, and UBL) it’s distributors and stockists, Ramco Printing Ltd, Ernst & Young, Interactive Media Services (IMS), Saracen, Scanad, MediaEdge, Inter Management Group (IMG) and any other supplier or third party directly involved with the facilitation of this promotion and their immediate families are not eligible to participate in the promotion. Each prize winner may be required to declare or affirm that they do not belong to any of the restricted groups of persons listed above.

1.3. Kenya Breweries Limited (KBL) in consultation with Betting Control and Licensing Board (BCLB) reserves the right to seek verification of eligibility to enter and receive a prize under these Terms & Conditions. If, in KBL’s reasonable opinion, a winner is found to be ineligible, KBL reserves the right to require the return of any prize already awarded, at its sole discretion in consultation with BCLB and as such, the winner will be disqualified.

2. Promotion period

2.1. The campaign will run from 19th April 2023 to 17th July 2023 and is open to all consumers who buy two 500ml mugs of Senator lager or Senator Dark in participating outlets within the promotion period.

2.2. KBL in conjunction with the Betting Control and Licensing Board reserves the right to change the promotion dates as it deems fit. Decisions made by Kenya Breweries Ltd in consultation with BCLB shall be final and binding.

3. Prizes

3.1. A participant in the consumer campaign shall be eligible to win one item during the promotion period.

3.2. By entering into the promotion, participants stand a chance to win:

a. Kshs 1,980,000 broken down into daily cash prizes of Kshs 25/=, 50/=, 100/=

b. 1000 Weekly shopping vouchers worth Kshs 1,000/=

c. 20 Monthly Home make overs worth Kshs. 30,000/=

d. 5 Grand cash prizes worth Kshs 2 million which will be issued as follows: Kshs. 1 million will be awarded to the winner and the Kshs.1 million will go towards supporting a community project.

The nature of prizes to be awarded and the number of prizes to be awarded may be varied by KBL in consultation with BCLB.

3.3. Prizes are redeemable in Kenya only and cannot be exchanged for other prizes and are not transferable.

3.4. The prizes are non-transferable nor exchangeable. KBL gives no warranties about the prizes and the winners agree to accept the prizes on an “as is” basis. Subject to any applicable laws, the participants agree to indemnify KBL against any damages that anyone may suffer as a result of the prize(s) or this promotion including economic loss, or any special, indirect, incidental, consequential or any other damage whatsoever and howsoever arising out of or in connection with this promotion. Any winning participant who does not take up the prize will be deemed to have forfeited the prize and KBL will not have any further liability on the matter.

4. How to participate

A. In- bar

4.1. To enter the promotion, a consumer will be required to purchase two 500ml mugs of Senator lager or Senator dark at participating outlets. On purchase of the two 500ml mugs, a consumer will then be issued with a scratch card that will have a scratch panel affixed onto it containing a 7-digit alphanumeric code.

4.2. The consumer will send the alphanumeric code to 22110 for a chance to win.

5. Terms of validity

A. SMS entries

5.1. In the event that a participant composes a blank text message, a guessed code or mistyped 7-character alphanumeric code the scratch panel, the participant will receive a regret message saying the 7-character alphanumeric code under the scratch panel is invalid.

5.2. In the event that a participant composes a text message or sends a 7-character alphanumeric code under the scratch panel that has already been sent to the short code for the promotion, the participant will receive a regret message saying the code has already been used.

5.3. A unique 7-character alphanumeric code can only win once throughout the promotion period including if the winner is among the weekly draw winners. A unique mobile phone number shall be entitled to two eligible entries daily and a maximum of fourteen eligible entries weekly.

Any additional entries beyond the maximum entries will not be eligible.

5.4. On entry into the promotion, the participant shall be required to enter their ID number onto the mobile platform for purposes of confirming that the participant is over the age of 18 years in line with legal and regulatory requirements.

6. Opting out of the promotion

6.1. Participants can opt out of the promotion by sending the SMS ‘STOP’ to 22110 You will receive a message confirming that you have been de-registered from the promotion. Upon deregistration, you will not be eligible to win prizes in the Promotion.

7. Use of personal data

7.1. By agreeing to participate in the promotion you are deemed to have granted KBL permission to contact you for further information between 19th April 2023 and 17th July 2023.

7.2. By participating in this promotion, all winners of the prizes will be deemed to have granted KBL the right to use their full names, photos, voice, video footage and other details be made public in such media that KBL may choose and that they will further agree to participate in all public relations and marketing activities of KBL on such terms, as KBL may require without any additional consideration.

7.3. All information, content and materials displayed on or used in connection with the Promotion including all text, articles, editorials, advertising, images photographs, audio and video (collectively, the ‘Content’), is the property of KBL and its licensors. Save as permitted under the law and/or with the written consent of KBL, no one shall reproduce, publish, display, adapt, perform, cause to be seen or heard in public, broadcast and communicate to the public and/or otherwise deal in the content by any means and/or in any media.

7.4. All the ownership and intellectual property rights in the footage and visuals taken of any participant, his/her family and surrounding onlookers is and shall at all times remain the sole property of KBL.

7.5. Use of the materials stated above shall be at KBL’s discretion and KBL shall be entitled to disclose any of the participant’s details for administering the Promotion, marketing and research related activities, fraud prevention and such other purposes as may be provided in terms and conditions herein and the law.

8. Disqualification and Termination

8.1. The promotion is offered at the sole discretion of KBL and KBL reserves the right, subject to any discretion from the BCLB, to amend or vary these terms and conditions or to suspend/ amend/ terminate the Promotion at any time. In case any of these circumstances arises, notice will be given by KBL through media advertisements. The notice will be effective immediately or on such date as shall be set out in such notifications.

8.2. On termination of this Promotion for any reason, the winners will be required to redeem their prizes within three (3) months after the termination date.

8.3. KBL reserves the right to terminate any participant’s participation in the promotion or their registration upon: -

a. Detection of fraud or attempted fraud relating to the participant or their registration; or

b. Breach of any of these terms and conditions; or

c. Such circumstance as may be determined by KBL and BCLB.

8.4. If participation in the Promotion is terminated under any of the circumstances set out above, the participant will lose the right to redeem his/her prize and the same out the prize will be deemed to have been forfeited. In addition, KBL reserves the right to take appropriate legal action, as it deems necessary, and recover damages and other expenses incurred in pursuing such action.

9. Other terms

9.1. This Promotion remains subject to the provisions of the Betting Lotteries and Gaming Act (Cap 131 Laws of Kenya), and all other applicable laws. Any disputes arising hereunder shall in the first instance be resolved in accordance with the aforementioned provisions.

9.2. All queries should be directed to the customer care number 0721985566 from 8.00 am to 5.00 pm during official working hours.

9.3. KBL upon notification and approval of BCLB reserves the right to amend and adjust the Promotion format and timings as it deems fit.

9.4. KBL upon notification and approval of BCLB reserves the right to amend the merchandize & cash prizes as it deems fit at any point in the Promotion.

9.5. KBL does not require participants to send money, airtime or mobile money funds or any other consideration in order to participate or claim any prize in this Promotion, and KBL will not be liable for any losses or other damage incurred by any person who does not heed this caution.

9.6. Although KBL has used reasonable efforts to ensure that all information and materials relating to the promotion are accurate, KBL shall not be liable for any inaccuracy or errors in such information and/or material. KBL, its agents and sub-contractors will also not bear responsibility for any loss or damage to a participant, whether caused by self or any third party, arising from: -

a. Matters outside the control of KBL, its agents and sub-contractors including but not limited to force majeure events such as acts of God, computer viruses, power outages, etc.;

b. any technical failure or malfunction or any other problem with any machine, telephone network or system, service provider software or otherwise which may result in missing characters on the in-bar scratch cards, the scratch panel on the 24 pack, any entry being lost or not properly received, registered or recorded;

c. any unforeseen defects in promotional materials supplied or manufactured by third parties including but not limited to scratch cards or the affixed labels on 24 pack cans;

d. any award of a prize made to a person whom the participant alleges to be the wrong person;

e. Reliance upon any omission, inaccurate information or statement concerning any matter whatsoever relating to the participant or to KBL or any other matter whatsoever; and

f. any acts of negligence by the employees of KBL, ERNST YOUNG or BCLB or any other service providers involved in this Promotion or their agents, associates and assigns.

9.7. All errors and/or omissions related to this promotion and/or promotional products should be reported in writing to KBL within 7 days of discovery of the error or omission. KBL does not warrant that all errors and omissions can be resolved to the satisfaction of participants, or at all and therefore errors and omissions are exempted.

9.8. KBL will not be liable to a participant for any monetary loss or damage. Without limitation KBL is not liable to a participant for any direct or indirect loss, damage or expense regardless of whether the same arose from negligence, breach of contract or otherwise, and regardless of whether KBL has any control over circumstances giving rise to the claim or not.

9.9. Any persons attempting to make false claims shall be prosecuted.

9.10. KBL does not require you to send money, airtime or mobile money funds or any other consideration in order to participate or claim any prize in this promotion, and KBL will not be liable for any losses or other damage incurred by any person who does not heed this caution.

9.11. All prizes shall not be transferable to third parties and they will not be exchanged for other prizes.

9.12. All updated Terms and Conditions will be available for inspection on the www.eabl.com website. It is the responsibility of the participants to review these Terms and Conditions. The participant’s continued participation in this Promotion shall be deemed to be the participant’s acceptance of any changes to these Terms and Conditions.

9.13. In the event of any inconsistency between these Terms and Conditions and any terms and conditions printed or displayed on any marketing materials published or broadcast in any media (such as but not limited to the internet, television, radio, newspaper, magazines etc.) relating to the Promotion, the terms contained in these Terms and Conditions here shall prevail.

9.14. If any term or provision of these Terms and Conditions is held to be illegal or unenforceable, the validity or enforceability of the remainder of the Terms and Conditions shall not be affected.

9.15. These terms and conditions are subject to interpretation by KBL and any questions or disputes shall be resolved by KBL and BCLB and the decisions reached thereafter shall be final.



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