Our Heritage

Proudly celebrating almost a 100 years in the brewing business

Kenya Breweries Ltd is formally incorporated as a private company and the first beer is brewed on 14th December. The first batch delivered to the Stanley Hotel where it was opened to a mixed reaction.

1920's

Kenya Breweries Ltd is formally incorporated as a private company and the first beer is brewed on 14th December. The first batch delivered to the Stanley Hotel where it was opened to a mixed reaction.

Kenya Breweries Ltd is formally incorporated as a private company and the first beer is brewed on 14th December. The first batch delivered to the Stanley Hotel where it was opened to a mixed reaction.

1920's

Kenya Breweries Ltd is formally incorporated as a private company and the first beer is brewed on 14th December. The first batch delivered to the Stanley Hotel where it was opened to a mixed reaction.

1922

EABL (formerly known as KBL) incorporated as a private company on 8th September and the first beer is brewed on 14th December.

1923

First annual general meeting of the company is held.

George Hurst, the company founder, is killed in an elephant hunting accident. In his memory, his brother Charles decided to name the first beer brewed TUSKER.

1924

  • Ruaraka brewery gets a power line raising production to 20,000 gallons a month.

  • Pasteurization plant installed assuring the future success of the company.

  • The Kenya Agricultural Society allows Kenya Breweries to display TUSKER Lager posters at the outdoor event with the beer retailing at 50 cents a glass. As a result, Kenya Breweries went on to win a first prize for its products at the event.

1925

TUSKER Lager goes into the advertising world; posters, newspaper advertisements and cinema slides.

1926

  • The first dividend of 12.5% is declared at the first annual general meeting, the first clear sign of the company's success.

    Kenya Breweries donates 10 to Kenya's first-ever national, charity fund bringing together the brewers and consumers.

1929

  • Kenya Breweries board decides to start using malted barley in the production process instead of imported malt extracts, significantly improving TUSKER's appearance and flavour. This move saved the company at least 780 per year.

First lager beer launches, which was to set the pattern for the future.

1930's

First lager beer launches, which was to set the pattern for the future.

First lager beer launches, which was to set the pattern for the future.

1930's

First lager beer launches, which was to set the pattern for the future.

1930

  • First lager beer launches, which was to set the pattern for the future.

1931

  • First Bonus share issued.

  • EABL becomes the official sponsor of the Jockey Club of Kenya's Merchant's Prise event to the tune of Kshs 42. In return, the company's name appeared on all the race cards.

1934

  • EABL becomes a public company.

1935

  • KBL acquires Tanganyika Breweries. The idea was originally mooted in 1932 after which Tanganyika Breweries Limited was established as a private company.

1936

  • KBL and Tanganyika Breweries Limited merged leading to the change of name to East African Breweries Limited (EABL).

  • Construction of the Maltings plant at Ruaraka to manufacture malt from local barley commences. Completed the following year, the unit proved a failure because of the unconducive climate in Nairobi.

1937

  • The company's first competitor in the form of Taylor's Brewery opens in Nairobi. The brewery was run by the company's General Manager Mark Taylor who retired to start his own.

1938

  • EABL wins the first brewing prize in an international competition Brewers Exhibition - in London, beating 22 other entries.

War years make heavy demands on beer supply, and consumption increases dramatically as more soldiers come into the Kenya Colony.

1940's

War years make heavy demands on beer supply, and consumption increases dramatically as more soldiers come into the Kenya Colony.

War years make heavy demands on beer supply, and consumption increases dramatically as more soldiers come into the Kenya Colony.

1940's

War years make heavy demands on beer supply, and consumption increases dramatically as more soldiers come into the Kenya Colony.

1940

  • War years make heavy demands on beer supply, and consumption increases dramatically as more soldiers come into the Kenya Colony.

1942

  • KBL holds the first national wide barley competition to encourage farmers to grow suitable barley. This came after importing barley and producing quality malt from the locally grown barley both proved impossible. The event turned annual marking the beginning of a new crop that befitted hundreds of farmers and made the company independent of overseas supplies.

Construction of the Maltings plant in Industrial area, Nairobi commences. The plant was completed the following year at a cost of 500,000.

1950's

Construction of the Maltings plant in Industrial area, Nairobi commences. The plant was completed the following year at a cost of 500,000.

Construction of the Maltings plant in Industrial area, Nairobi commences. The plant was completed the following year at a cost of 500,000.

1950's

Construction of the Maltings plant in Industrial area, Nairobi commences. The plant was completed the following year at a cost of 500,000.

1952

  • Mombasa brewery officially opened on 8th February by the colonial Governor of Kenya Sir Evelyn Baring.

  • Construction of the Maltings plant in Industrial area, Nairobi commenced and was completed in 1953.

1954

  • EABL is listed on the Nairobi Securities Exchange.

1958

  • KBL invests in its first vehicle transportation system. The fleet was so organised rising to become one of the best in East Africa in the coming years.

1959

  • EABL acquires financial holding in Uganda Breweries.

  • Allsopps Pilsner Lager is launched.

  • Dar es Salaam Breweries is transferred from East African Breweries to the newly formed Tanganyika Breweries Ltd and commences operations as a separate entity in Tanzania.

Merger completed with Allsopps (East Africa) Ltd as EABL becomes a holding company and Kenya Breweries is re-established as the major trading company in the group.

1960's

Merger completed with Allsopps (East Africa) Ltd as EABL becomes a holding company and Kenya Breweries is re-established as the major trading company in the group.

Merger completed with Allsopps (East Africa) Ltd as EABL becomes a holding company and Kenya Breweries is re-established as the major trading company in the group.

1960's

Merger completed with Allsopps (East Africa) Ltd as EABL becomes a holding company and Kenya Breweries is re-established as the major trading company in the group.

1960

  • First Africans Messrs. J M Muchura and J Thuo appointed to the EABL board of directors.

1962

  • Merger completed with Allsopps (East Africa) Ltd as EABL becomes a holding company and KBL is re-established as the major trading company in the group, with controlling trading assets and liabilities for units in Nairobi and Mombasa.

  • EABL makes a shares offer to employees.

1964

  • Equity interest is acquired in Kilimanjaro Brewery in Tanzania.

1965

  • Guinness East Africa Limited incorporated in Kenya.

  • The board approved modernisation and expansion of the Tusker Plant in Ruaraka increasing production capacity by over 110,000 cases per month.

1966

  • Charles Hurst, Kenya Breweries founder dies in England.

1969

  • EABL acquires City Brewery in Nairobi.
  • EABL brands debut recording huge wins in the 7th World Beer Competition Monde Selection at Nurnberg.
  • Pilsner and Coast Lager won gold medals with White Cap winning silver.
TUSKER FC wins the Madaraka Cup, Guinness Cup and Nairobi Football League Cup two years in a row.

1970's

TUSKER FC wins the Madaraka Cup, Guinness Cup and Nairobi Football League Cup two years in a row.

TUSKER FC wins the Madaraka Cup, Guinness Cup and Nairobi Football League Cup two years in a row.

1970's

TUSKER FC wins the Madaraka Cup, Guinness Cup and Nairobi Football League Cup two years in a row.

1970

  • President Jomo Kenyatta lays the foundation stone of the company's new headquarters at Ruaraka and launches a multi-million-pound five-year expansion programme.
  • Wooden beer cases are replaced by more durable plastic cases.

1971

TUSKER FC wins the Madaraka Cup, Guinness Cup and Nairobi Football League Cup two years in a row.

1972

EABL completes the largest public issue in Kenya’s history offering 3 million ordinary shares at a price of KShs 18 each raising the number of shareholders to more than 23,000. The public share issue was oversubscribed by over 500,000 shares.

1973

EABL celebrates 50 years Golden Jubilee with the opening of the new headquarters by His Excellency, Daniel Arap Moi - Vice President of Kenya. One the same day, celebrations to mark the occasion were held at all plants and depots throughout the country.

Kisumu brewery is commissioned.

1980's

Kisumu brewery is commissioned.

Kisumu brewery is commissioned.

1980's

Kisumu brewery is commissioned.

1982

  • Kisumu brewery is commissioned.

1984

  • Guinness Stout Award is discontinued from the Kenyan market.

1985

  • Construction work on CGI begins and production commences in 1987.

1986

  • KBL signs an agreement with a major United States beer distributor to begin distributing their products in the US.

1987

  • Guinness Stout Award is re-introduced in the Kenyan market.

1988

The name East African Breweries is dropped and the company reverts to its old name Kenya Breweries Ltd.

A new trimmer Board of Directors team comes on board.

Tusker Malt lager, until now only sold in the export market, makes a comeback to Kenya.

1990's

Tusker Malt lager, until now only sold in the export market, makes a comeback to Kenya.

Tusker Malt lager, until now only sold in the export market, makes a comeback to Kenya.

1990's

Tusker Malt lager, until now only sold in the export market, makes a comeback to Kenya.

1992

  • Whitecap Export is phased out from the market.
  • 70th Anniversary Celebrations are held.
  • Kenya Breweries launches Kenbrew, a high-quality gravity beer.

1995

Tusker Malt lager, until now only sold in the export market, makes a comeback to Kenya.

1996

The company brews Citizen, the first beer brewed from 100% non-malted barley.

1997

  • KBL installs an ultra modern state of the art bottling line at Tusker Brewery.
  • Citizen Special lager is launched.
  • KBL celebrates its 75th Anniversary.
EABL is named ‘The Most Respected Company in the East African Region’ in a survey conducted by PricewaterhouseCoopers & the Nation Media Group.

2000's

EABL is named ‘The Most Respected Company in the East African Region’ in a survey conducted by PricewaterhouseCoopers & the Nation Media Group.

EABL is named ‘The Most Respected Company in the East African Region’ in a survey conducted by PricewaterhouseCoopers & the Nation Media Group.

2000's

EABL is named ‘The Most Respected Company in the East African Region’ in a survey conducted by PricewaterhouseCoopers & the Nation Media Group.

2000

  • Diageo (formerly Guinness) acquires majority control of EABL.
  • EABL is named 'The Most Respected Company in the East African Region' in a survey conducted by PricewaterhouseCoopers and the Nation Media Group.

2001

  • EABL cross-lists on the Uganda Securities Exchange.

2002

  • EABL signs license agreements with South African Breweries International and agree terms for share exchanges in KBL and TBL. In the agreement SAB closes its brewing operation (Castle Breweries Kenya Limited) in Thika, Kenya and retains its investment in Kenya by taking a 20% shareholding in KBL, while EABL closes its Kibo Brewery in Moshi Tanzania and retains its investment in that country by acquiring a 20% shareholding in TBL.
  • EABL acquires 100% of shares in International Distillers Uganda Limited, a Diageo group company and 46.32% of the issued shares of UDV Kenya Limited.

2003

  • KBL introduces a new lager brand by the name Senator, a brand birthed out of innovation and consumer insight.
  • The company unveils a new stylish bottle for one of its premium brands 'Guinness'.

2004

  • EABL is voted 'East Africa's Most Respected Company' for the fifth year running.

2005

  • EABL becomes the first company in East Africa to reach United States Dollars (“USD”) 1 billion in market capitalisation. The Company cross-lists on the Dar-es-Salaam Stock Exchange.
  • The EABL Foundation is launched aimed at enriching the lives of marginalised people in East Africa.

2006

  • The KBL Tusker plant in Ruaraka, acquires four new beer fermentation and storage vessels, with a combined capacity of 1.6 million litres and installs a new state-of-the-art keg line. The new equipment cost over KShs 2.1 billion.

2007

  • KBL successfully launches Alvaro, the company's first non-alcoholic natural malt drink and records consumption of over eight Million bottles within the first three months following the launch. Alvaro generated positive consumer response at both trade and consumer levels to quickly become the drink of choice for consumers of non-alcoholic drinks.

2008

  • EABL launches the Green Goals 2010 initiative; an ambitious environmental program dubbed focused on reducing the company's carbon footprint significantly in the next two years. The program involved reduction of energy usage at the plant to prevent pollution, minimize the environmental impact of all products and operations.

2009

  • Seni Adetu takes over from Gerald Mahinda as the new EABL Group MD. Mr Mahinda leaves EABL after successfully leading the company for ten years to join Brandhouse, South Africa as the MD.
     
2010s

2010's

2010s 

2010s

2010's

2010s 

2010

  • EABL successfully acquires a substantial interest in Tanzania’s SBL. SBL is Tanzania’s second largest brewing operation and makers of the popular Serengeti Premium Lager.

2011

  • June 2011 - Only a month after winning Gold in the coveted Monde Selection, Bell Lager once again received a resounding nod from Uganda consumers as the best quality beer brand in the market as verified by the Uganda National Bureau of Standards (UGBS).
  • July 2011 - Tusker Lager joins in marking South Sudan Independence Day Celebrations
  • September 2011 - Uganda Breweries Limited (UBL) scoops the Uganda Revenue Authority (URA) Taxpayers Award 2010/2011 Excel award in the manufacturing sector in recognition of sectors 26% total revenue contribution to the economy.
  • August 2011 - EABL Foundation's Skills for Life Scholarship Program marks 10 years. The program which started in 2001 targets the brightest and most needy students across East Africa who in spite of excelling in their studies cannot afford a university education.
  • October 2011 - EABL feted by Kenya Revenue (KRA) for a sterling performance in tax emerging second overall in the national rankings of the most valued tax contributors while UDV Kenya Limited, a subsidiary of EABL, also got a commendation for the Most Improved Company by Percentage Growth in Domestic Excise.
  • October 2011 - EABL launches a new responsible drinking campaign dubbed Friends Don't Let Friends Drink and Drive that will serve to encourage consumers not to drink and drive...
  • Central Glass Industries (CGI) wins Silver in the Diageo GreenIQ Water Category awards in recognition of the site's water conservation efforts. The plant facilitates the collection and treatment of wastewater from the various production processes at the plant. The treated water is then pumped back to the plant for re-use, significantly reducing water usage by about 40%.
  • October 2011 - EABL's Tusker Ruaraka wins big in the Diageo Global Plant of the Year awards after being named the most transformed site as part of Diageo's internal excellence awards, held to recognize and celebrate outstanding supply performance. The Tusker Ruaraka plant was honoured as the site with most transformation in F11 of all the 91 sites in Diageo having also been nominated in a host of other categories.
  • November 2011 - EABL Foundation donates Ksh.10 Million towards the long-term support of the Turkana famine crisis.
  • Launch of Tusker Lite (low-calorie beer), Snapp and Jebel brands in response to changing consumer trends.

2012

  • East Africa Maltings Limited (EAML) clinches the Platinum Safety Award for excellence in long-term safety performance and consistent improvement. The annual global award recognizes sites that have met the Diageo Zero Harm performance standards set at >500 LTA free days, 3 years sustained safety record and a consistent decline in minor accidents.
  • Serengeti Breweries Limited's (SBL) flagship brand, Serengeti Premium Lager rebranded into a new crisp golden look. The new look gives consumers an ultra-modern experience as they continue to enjoy the same greatness in taste and quality.
  • Serengeti Breweries Limited's (SBL) starts brewing GUINNESS', the world's no 1 stout at the Tanzania Moshi plant. This came only a month after the plant started brewing Tusker Malt Lager (TML).
  • Bell Lager renews sponsorship of the Bell Uganda Cup as part of a three-year partnership with the Federation of Ugandan Football Association (FUFA) to sponsor the Bell Uganda Cup.
  • Uganda Breweries Limited (UBL) retains all four of its ISO Certificates namely: ISO 9001:2008 - Quality Management System, ISO 14001:2004 - Environment Management System, OHSAS 18001:2007 - Occupational Health and Safety Management System and ISO 22000:2005 - Food Safety Management System.
  • East Africa Maltings Limited (EAML) hits the 1000 LTA Free Days mark on Tuesday 14 February 2012 making the plant the 2nd market in Diageo Africa and the first in East Africa to achieve this milestone.
  • Ms Susan Wakhungu-Githuku and Siobhan Moriarty are appointed to the Company's Board of Directors.
  • Kenya's Prime Minister, Rt Hon Raila Odinga endorses the KBL Responsible Drinking campaign Friends Don't Let Friends Drink and Drive by signing on the symbolic board to rally his commitment to the cause.
  • New look Pilsner Lager launched in Uganda. The new pack boasts of a classy round neck label and inclusion of the brand name to accentuate the new look.
  • March 2012 - Uganda Breweries Limited (UBL) IS recognised by the Federation of Uganda Employers (FUE) for its excellent talent management programme emerging second overall in the Employer of the Year event to award top Employers in the country
  • April 2012 - Eabl officially unveils SNAPP, a natural fruit-flavoured alcoholic drink for today's woman into the Kenyan market. This amazing brand comes at the right time significantly boosting our innovations portfolio as a direct response to the current need to offer our female consumers a greater choice in the market.
  • June 2012 - EABL wins the Diageo Africa Johnnie Walker Challenge - a double win for Eabl in the Keep Walking Day Africa Challenge. Thanks to the great team effort, EABL was announced the overall winner of the Keep Walking Day scooping the 2k top prize.
  • August 2012 - The new Diageo Africa Business Services Centre goes live at the EABL Corporate Centre, Nairobi.
  • August 2012 - UBL's flagship brand Bell Lager voted one of Uganda's top 50 brands in a survey done by e Private Sector Foundation Uganda (PSFU) in collaboration with the Government to mark the country's Golden Jubilee celebrations.
  • September 2012 - TUSKER Lager announces title sponsorship of the Kenya Football League (KPL) now renamed Tusker Premier League.
  • September 2012 - EABL honours its long service employees in a celebratory recognition event at the Safari Park Hotel Nairobi.
  • October 2012 - EABL declared 'Best Company to Work For' in Kenya following the inaugural Deloitte Best Company To Work For Survey (BCTWFS).
  • October 2012 - EABL partners with corporates to launch the National Road Safety Trust - Safaricom, Media Owners Association, Total Kenya, General Motors, Direct Line Assurance, Matatu Owners Association, Kenyatta National Hospital, Kenya Traffic Police Magnate Ventures Limited. The Trust at the time launched a road safety campaign dubbed Toa Sauti to raise awareness and rally the public into taking action to reduce the number of accidents occurring on Kenyan roads by taking personal responsibility for their actions as drivers, passengers and/or pedestrians.
  • November 2012 - SBL officially commissions its newly built state of the art plant in Moshi, marking a milestone that will boost its total production capacity by 55% to over 1.4 million hectolitres per annum. Through the new plant, SBL will directly hire more than 400 full-time and part-time employees in Moshi with an additional 700 more being engaged indirectly.
  • November 2012 - Tusker FC defends the Tusker Premier League title to be crowned champions of the 2012 Tusker Premier League in what has been by far the most eventful KPL finale yet.
  • November 2012 - EABL joins hands with Kenyans, corporate partners, government and victims of road accidents to mark this year's World Day of Remembrance for Road Traffic Accident Victims at KICC, Nairobi.
  • December 2012 - TUSKER Lager, KBL's flagship brand turns 90.
  • December 2012 - Multiple Olympic medallist and world record holder, Paul Tergat is inducted by Johnnie Walker as one of the world's most inspirational men, making him the first East African to be included in their global Walk With Giants campaign and the fifth in Africa after athletics legend Haile Gebrselassie from Ethiopia, entrepreneur Prince Kofi Amoabeng from Ghana, musician Manu Dibango from Cameroon, and retired soccer player Samson Siasia from Nigeria.
  • December 2012 - EABL launches the Project Heshima initiative to tackle the illicit drinks problem in the country. Dubbed 'Jimind Pewa gej safi (local slang call to action that translates to respect yourself and be responsible, enjoy legal alcoholic drinks), the project seeks to raise awareness on the negative effect of illicits and cause a positive mind shift in the target audience via a series of interactive roadshows and community barazas.
  • UBL team launch a new Responsible Drinking (RD) initiative dubbed the RED card in partnership with Uganda police. The campaign saw a diverse mix of stakeholders trained on RD among them 300 traffic police officers, bar owners and accredited taxi cab drivers.
  • December 2012 - TUSKER Lager launches new consumer thematic campaign - It's our time OR Ni Wakati Wetu - to celebrate the milestones Kenyans have achieved over time, aptly reflecting optimism, progression, the power of laughter and good times.
  • EABL launches Balozi, a low-price, non-sugar beer.
  • EABL voted “The Best Company To Work for in Kenya” in a survey conducted by Deloitte.
  • The Diageo Africa Business Service Centre is launched and hosted by EABL and offers various back-office finance services to Diageo entities in Africa.

2013

  • January 2013 - SBL becomes ISO 9001:2008 accredited by Det Norske Veritas (DNV) an international audit firm.
  • March 2013 - International Distillers Uganda (IDU) hits the 2000 LTA Free Days mark  that's 5.5 LTA Free Years
  • SBL's flagship brand SERENGETI PREMIUM LAGER unveils a new exciting campaign -TUPO PAMOJA katika shangwe za mafanikio - translated to We are together in celebration.
  • March 2013 - SBL hosts the inaugural Local Raw Materials (LRM) Workshop bringing together teams from Tanzania, Uganda, Kenya and the Diageo Africa Hub came together in Dar Es Salaam Tanzania for the official formalization of the F14-16 LRM strategy.
  • March 2013 - SBL's Moshi plant start brewing TUSKER LITE for distribution Tanzania's cities of Arusha Morogoro, Dodoma, Iringa, Mbeya, Tanga and Moshi.
  • March 2013 - EABL employees across East Africa roll out a series of insightful events to mark this year's World Water Day partnering with key stakeholders to enrich lives across the region.
  • March 2013 - Tanzania's first lady Mama Salma Kikwete commissions the EABL Foundation Sekou Toure Hospital Hospital Water project
  • April 2013 - UBL clocks 250 Uganda based Bar-men trained in the Master Bar-Tender Academy (MBA) program only six months after launch.
  • April 2013 - EABL joins forces with Brasseries et Limonaderie du Rwanda Limited (Bralirwa, which is the Heineken subsidiary in Rwanda) to establish an alcohol industry body in Rwanda - the Alcohol Beverage Industry Rwanda (ABIR).
  • April 2013 - Irish Ambassador to Tanzania Ms Finnoula Gilsen tours the SBL Moshi state of the art brewery located on slopes of Mt Kilimanjaro accompanied by the Second Secretary Nicholas Michael.
  • April 2013 - KBL Responsible Drinking team (RD) rolls out targeted social media execution to support ongoing RD initiatives, making huge waves on Twitter #DRINKiQ
  • May 2013 - EABL scoops five Gold and Six Awards in the Monde 2013 Selection. TUSKER, TUSKER MALT, TUSKER LITE, Serengeti Premium Lager and Uganda Waragi each scooped a Gold award while White Cap, Kibo Gold, Bell, Senator and Pilsner Lager each took home a Silver award.
  • May 2013 - EABL corporate mobile website (mobi-site) goes live on m.eabl.com making it easier for our stakeholders to interactively link with us from the comfort of their mobile phones.
  • May 2013 - SNAPP Miss World Kenya 2013 unveiled with SNAPP as the title sponsor.
  • June 2013 - EABL marks the 2013 World Environment Day by coming together with other corporates including Bamburi cement, Total Eco Challenge and the UNEP in planting 1,000 tree seedlings
  • June 2013 - Kenyans clinch the Guinness Football Challenge Pan African Championships title in a dramatic finale against Ghana taking home a total of USD 12000 (Ksh 1,008,000).
  • June 2013 - UBL's flagship brand, Bell Lager unveils the inaugural Bell Fiesta event at Kati Kati grounds, Lugogo.
  • June 2013 - UBL commissions water and sanitation facilities in 23 Health Centres in Uganda through the Water of Life programme ensuring access to clean safe drinking water in the health facilities located across eight districts in Uganda.
  • August 2013 - Kibo Gold Lager launches a new long neck pack
  • August 2013 - Johnnie Walker reaches achieves an annual sales of 20 million cases for the first time in the brand's history.
  • August 2013 - EABL Foundation announces results from its F13 EABL Water of Life programme clocking 997,150 beneficiaries across East Africa
  • September 2013 - EABL International (EABLi) commissions a Depot in the South Sudan Capital of Juba in line with the company's expansion strategy in the wider Great Lakes region
  • September 2013 - Nyimpini Mabanda appointed Managing Director Uganda Breweries Limited (UBL).
  • September 2013 - EABL and Deutsche Gesellschaft f'r Internationale Zusammenarbeit (GIZ), in partnership with the Government of Kenya, Ministry of Environment, Water and Natural Resources, come together to host an inaugural industry roundtable meeting to build partnerships which will contribute to addressing the future of water stewardship in the greater Nairobi area.
  • September 2013 - KBL announces a Ksh One million sponsorship towards the 10th edition of the UAP Ndakaini Half Marathon.
  • September 2013 - UBL unveils a new Responsible Drinking campaign to raise awareness and tackle the underage drinking problem in Uganda.
  • October 2013 - The Tusker Project Fame 6 Academy live show premieres at the Tusker Academy.
  • October 2013 - EABL selected to host the first Diageo Africa HR Shared Service Centre to be based in Nairobi
  • October 2013 - EABL named 2nd highest taxpayer for the 2012/2013 financial year by the Kenya Revenue Authority (KRA) for the 2nd year in a row.
  • November 2013 - KBL officially launches East Africa's first month-long whisky festival, a unique celebration of the world of whisky dubbed The Love Whisky Festival.
  • November 2013 - KBL recognized for contribution towards improving Road Safety in Kenya by Association of Kenya Insurers (AKI) for significant efforts in consumer awareness promotion and education on Road Safety through its Responsible Drinking initiatives.
  • November 2013 - KBL scoops the Top Manufacturing Brand Award from the Kenya Association of Manufacturers (KAM).
  • November 2013 - SBL takes the lead in advocating responsible business practices in Tanzania by launching a Code of Ethics as a founding member of the Tanzania Responsible Business Network
  • November 2013 - TUSKER Lager voted the seventh most admired and valued brand in Africa, according to a survey done by two international research firms, TMS and Brand Finance Plc. According to the survey which began three years ago, our endeared brand, TUSKER Lager has gained in brand value by 561% to become one of Africa's leading local beers.
  • November 2013 - East Africa Maltings Limited (EAML) launches the inaugural Best Practice Barley Farmers Tours 2013.
  • November 2013 - KBL introduces another groundbreaking innovation Senator Dark Extra - a variant of Senator Keg.
  • November 2013 - EABL sponsors the 2013 Strathmore Ethics Conference, a demonstration of the company's commitment to Integrity
  • December 2013 - UBL's RED CARD Responsible Drinking campaign named best CSR campaign in Uganda, 2013 in the annual Uganda CSR Awards which aim to recognize and encourage the private sector, civil society as well as non-profit organizations in Uganda to develop sustainable activities and increase the recognition of Corporate Social Responsibility (CSR) principles in the country.
  • December 2013 - EABL International (EABLi) commissions their inaugural Water of Life project in Mangala Payam in Juba, Central Equatoria State, South Sudan with an estimated 10,000 beneficiaries.
  • December 2013 - New Hard hitting Drink-Drive campaign goes viral in Kenya - LIFE MOVES ON WHEN YOU'RE GONE  STAY ALIVE, DON'T DRINK AND DRIVE.
  • December 2013 - KBL unveils a project to refurbish the Kenya National Theatre as part of the Kenya @50 Jubilee Celebrations in a ceremony presided over by H.E. President Uhuru Kenyatta.
  • December 2013 - TUSKER Lager launches the new Tusker Twende Kazi television reality show that will see teams from Kenya, Uganda and Tanzania set off on an exciting 50-day journey across 13 countries to take a Tusker bottle from Nairobi to London.
  • SBL becomes ISO 9001:2008 accredited by Det Norske Veritas, an international audit firm.
  • UBL commissions water and sanitation facilities in 23 health centres in Uganda through the Water of Life programme ensuring access to clean safe drinking water in the health facilities located across eight districts in Uganda.
  • EABL wins five gold and six silver awards in the Monde 2013 Selection. Tusker, Tusker Malt, Tusker Lite, Serengeti Premium Lager and Uganda Waragi each won a Gold award while White Cap, Kibo Gold, Bell, Senator and Pilsner Lager each won a Silver award.

2014

  • EABL launches Senator Stout, Senator Dark Extra, Chrome Vodka, Serengeti Platinum, Liberty and Smirnoff Ice Double Black with Guarana.
  • New warehouse costing Kshs 1.5 billion launched at the Tusker plant in Ruaraka, Nairobi.
  • A rebuild of the CGI furnace commences, estimated to cost over Kshs 1.2 billion.
  • The Amazing Line Manager programme launched.

2015

  • Jane Karuku appointed Managing Director of KBL, EABL’s largest subsidiary.
  • EABL launches Under 18 Asipewe, UBL launched the Red card ‘Don’t Drink and Drive’ campaign, and SBL partnered Taxi association to launch Mwembe Yanga, Temeke, some of the most successful responsible drinking campaigns in East Africa.

2016

  • Andrew Cowan appointed EABL Group Managing Director & CEO, taking over from Charles Ireland.
  • KBL launches Tusker Premium Cider, Kenya’s first locally made cider.

2017

  • EABL launches new five-year strategy aimed at driving the company’s performance to 2022.
  • EABL announces a Kshs 15 billion investment in building a state-of-the-art KBL brewery in Kisumu for production of Senator.
  • EABL launches Captain Morgan Gold in Kenya, made from the UDV distillery in Ruaraka.

2018

  • EABL increases effective interest in SBL by 21.5% to 72.5%, maintaining legal shareholding at 51%.
  • KBL brewery in Kisumu begins production of Senator, helping the business recruit a new 15,000 sorghum farmers, bringing to 60,000 the total number of farmers in East Africa.

2019

  • EABL unveils new corporate logo and headquarters next to the old offices in Ruaraka.
  • EABL raises SBL legal shareholding to 55% after the purchase of an extra 4% stake.
  • Alvin Mbugua appointed UBL MD, replacing Mark Ocitti who took over SBL business as MD
  • EABL launches Tusker Premium Ale, Guinness Smooth, Hop House 13 and Sikera Premium Cider into the Kenyan market
  • EABL announces a Kshs 22 billion sustainability investment to be delivered across East Africa to improve energy efficiency and water use
2020s

2020's

2020

2020s

2020's

2020

2020

  • EABL acquires an additional 30% stake in Serengeti Breweries Limited demonstrating its commitment to grow the business in Tanzania
  • Diageo PLC consolidates shareholdings in its subsidiaries in EABL, simplifying the structure into a single indirectly wholly-owned Kenyan subsidiary company, Diageo Kenya Limited.

2021

  • Jane Karuku takes over from Andrew Cowan as new Group MD &CEO, after serving 5 ½ years as KBL MD.
  • John Musunga takes over as KBL MD, to lead East Africa’s biggest manufacturing operation

East African Breweries PLC, Garden City Business Park, Block A, 5th Floor
P. O. BOX 30161 00100 | GPO, Nairobi, Kenya
For matters relating to investor relations, Contact: +254 20 864 4000, +254 711 018 000, +254 721 985 566
Website: www.eabl.com/investors
For general inquiries please Email:info@eabl.com

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