Felicite Nson was appointed Managing Director, Uganda Breweries Limited (UBL) effective 1st August 2025.
Felicite joined Diageo in 2014 as Commercial Director for Guinness Cameroon moving on three years later to become Commercial Director for Meta Abo in Ethiopia, where she championed transformational commercial practices. She returned to Cameroon in 2019 to lead marketing and commercial, revitalizing brand strategies for Guinness, Malta, and Smirnoff, advancing route-to-consumer capabilities, and accelerating the premiumization of the spirits portfolio — increasing the contribution of premium spirits from 48% to 54%.
At the close of her tenure, she played a key role in ensuring business continuity and creating capacity for the MD to manage the Guinness Cameroon sale.
Since 2023, Felicite has been Managing Director of Guinness Ghana Breweries. In Ghana she helped deliver exceptional performance despite a volatile macroeconomic environment. led the team through a seamless transition to new ownership under Castel.in Her entrepreneurial mindset and strategic clarity more than doubled the business in size and significantly enhanced profitability.
Renowned for her empowering leadership style, a deep commitment to people development and inclusive approach, Felicite has built and inspired high-performing teams leading to employee engagement scores exceeding 90% most recently in Ghana, where she was also named CEO of the Year for the Alcohol Beverage Industry at the CEOs Summit in Ghana.